Why the flowers in all of the web designs for the RW brand?It might have something to do with the joy of sticking your hands in the soil and watching something beautiful emerge a few weeks or months later... We have always used flowers as a metaphor for growth and for inspiration. Is anything as perfect? How much can we learn from the diversity of color, shape, scent and purpose of each variety? Nothing we create can ever match what is in our own backyards. So we borrow from nature.